The Power of MomentsThe Power of Moments
by Chip Heath, Dan Heath
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, in ...
Number of pages: 320 | Publication Date: 2017-10-03 | ISBN-13: 9781501147760

SwitchSwitch
by Chip Heath, Dan Heath

Number of pages: 305 | Publication Date: 2010-02-16 | ISBN-13: 9780385528757

DecisiveDecisive
by Chip Heath, Dan Heath

Number of pages: 336 | Publication Date: 2013-03-26 | ISBN-13: 9780307956392

Made to StickMade to Stick
by Chip Heath, Dan Heath
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.   Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, con ...
Number of pages: 291 | Publication Date: 2007-01-02 | ISBN-13: 9781400064281

Small DataSmall Data
Martin Lindstrom
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires ...
Number of pages: 256 | Publication Date: 2016-02-23 | ISBN-13: 9781250080684

SwitchSwitch
by Chip Heath, Dan Heath
¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos si ...
Number of pages: 320 | Publication Date: 2011-04-05 | ISBN-13: 9780307742353

SprintSprint
by Jake Knapp, John Zeratsky, Braden Kowitz
NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER “Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of al ...
Number of pages: 288 | Publication Date: 2016-03-08 | ISBN-13: 9781501121746

SummarySummary
Businessnews Publishing
The must-read summary of Chip and Dan Heath's book: "Switch: How to Change Things When Change is Hard" This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you ...
Number of pages: 44 | Publication Date: 2016-09-16 | ISBN-13: 9782511043400

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