SwitchSwitch
by Chip Heath, Dan Heath

Number of pages: 305 | Publication Date: 2010-02-16 | ISBN-13: 9780385528757

Made to StickMade to Stick
by Chip Heath, Dan Heath
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.   Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, con ...
Number of pages: 291 | Publication Date: 2007-01-02 | ISBN-13: 9781400064281

DecisiveDecisive
by Chip Heath, Dan Heath

Number of pages: 336 | Publication Date: 2013-03-26 | ISBN-13: 9780307956392

The Power of MomentsThe Power of Moments
by Chip Heath, Dan Heath
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, in ...
Number of pages: 320 | Publication Date: 2017-10-03 | ISBN-13: 9781501147760

WhenWhen
Daniel H. Pink

Number of pages: 272 | Publication Date: 2018-01-09 | ISBN-13: 9780735210622

Ideas que peganIdeas que pegan
by Chip Heath, Dan Heath
Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro.Provocativo, de amplias miras y divertido, los autores muestran los principios vitales de las ide ...
Number of pages: 304 | Publication Date: 2016-05-01 | ISBN-13: 9788483565834

SwitchSwitch
by Chip Heath, Dan Heath
¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas?El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos si ...
Number of pages: 320 | Publication Date: 2011-04-05 | ISBN-13: 9780307742353

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