Political Campaign CommunicationPolitical Campaign Communication
by Judith S. Trent, Robert V. Friedenberg, Robert E. Denton Jr.
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the in ...
Number of pages: 464 | Publication Date: 2011-08-11 | ISBN-13: 9781442206724

Political Campaign CommunicationPolitical Campaign Communication
by Judith S. Trent, Robert V. Friedenberg
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as w ...
Number of pages: 448 | Publication Date: 2007-08-05 | ISBN-13: 9780742553033

Political Campaign CommunicationPolitical Campaign Communication
by Judith S. Trent, Robert V. Friedenberg
This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.This fourth edition o ...
Number of pages: 408 | Publication Date: 2000-01-18 | ISBN-13: 9780275964054

Political Campaign CommunicationPolitical Campaign Communication
by Judith S. Trent, Robert V. Friedenberg, Robert E. Denton Jr.
This eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns.The authors:incorporate examples from all levels—local, statewide, and national—to illustrate the communicative choices con ...
Number of pages: 384 | Publication Date: 2015-11-19 | ISBN-13: 9781442243347

The 2004 Presidential CampaignThe 2004 Presidential Campaign
Presidential campaigns are our national conversations—the widespread and complex communication of issues, images, social reality, and personas. In 2004, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the 2004 president ...
Number of pages: 376 | Publication Date: 2005-07-28 | ISBN-13: 9780742535718

Political Campaign CommunicationPolitical Campaign Communication
Judith S. Trent

Number of pages: --- | Publication Date: 2011 | ISBN-13: 8585552001320

The 2008 Presidential CampaignThe 2008 Presidential Campaign
Presidential campaigns are our national conversations_the widespread and complex communication of issues, images, social reality, and personas. In 2008, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the historic 2008 pr ...
Number of pages: 320 | Publication Date: 2009-08-16 | ISBN-13: 9780742564350

CommunicationCommunication
Judith S. Trent
Intended to provide a “century's end” overview of where the entire field of communication is heading, the speeches reprinted here were given at the 1996 national convention of the Speech Communication Association. Some of the most prominent researchers active in the discipline were asked to review the state of the art in their area of s ...
Number of pages: 417 | Publication Date: 1997-10-10 | ISBN-13: 9780205281671

Studies of Communication in the 2012 Presidential Campaign (Lexington Studies in Political Communication)Studies of Communication in the 2012 Presidential Campaign (Lexington Studies in Political Communication)
This diverse and unique collection of essays examines a wide range of communication elements and themes in the context of the 2012 election. Topics include the early campaign and Romney’s nomination battle, candidate image, the rhetoric and campaigning of Michelle Obama and Ann Romney, issues of race, persuasive appeals to voters, the use of musi ...
Number of pages: 254 | Publication Date: 2014-06-04 | ISBN-13: 9780739185179

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