The Law of Marketing (Special Topics Collection)The Law of Marketing (Special Topics Collection)
Lynda J. Oswald
This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales. ...
Number of pages: 448 | Publication Date: 2010-01-20 | ISBN-13: 9781439079249

Managing the Legal Nexus Between Intellectual Property and EmployeesManaging the Legal Nexus Between Intellectual Property and Employees
by Lynda J. Oswald, Marisa Anne Pagnattaro
'As intellectual property becomes ever more central to modern firms, the role of employer-employee relationships in intangible asset management has also evolved. Professors Oswald and Pagnattaro tackle this important topic in a rich and diverse new book. Through a series of intellectually robust chapters written by noted experts, they consider empl ...
Number of pages: 320 | Publication Date: 2015-08-26 | ISBN-13: 9781783479252

The Changing Face of US Patent Law and Its Impact on Business Strategy (New Horizons in International Business Series)The Changing Face of US Patent Law and Its Impact on Business Strategy (New Horizons in International Business Series)
by Daniel R. Cahoy, Lynda J. Oswald
'Daniel Cahoy and Lynda Oswald have brought together some of the country's most prominent patent scholars outside the legal discipline. From the Leahy-Smith America Invents Act to recent court cases from the Supreme Court and the Federal Circuit, this timely, informative and well-edited volume examines the latest changes in US patent law and their ...
Number of pages: 256 | Publication Date: 2013-06-30 | ISBN-13: 9781781007846

The Coldest BloodThe Coldest Blood
J. S Law (author)

Number of pages: --- | Publication Date: 2019-01-24 | ISBN-13: 9781472228000

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Lynda J. Oswald
Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stres ...
Number of pages: --- | Publication Date: 2010-01-20 | ISBN-13: 9781111081683

The Last RitesThe Last Rites

Number of pages: --- | Publication Date: --- | ISBN-13: 9780718187880

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