Political Campaign CommunicationPolitical Campaign Communication
by Judith S. Trent, Robert V. Friedenberg, Robert E. Denton Jr.
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the in ...
Number of pages: 464 | Publication Date: 2011-08-11 | ISBN-13: 9781442206724

Political Campaign CommunicationPolitical Campaign Communication
by Judith S. Trent, Robert V. Friedenberg
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as w ...
Number of pages: 448 | Publication Date: 2007-08-05 | ISBN-13: 9780742553033

Political Campaign CommunicationPolitical Campaign Communication
by Judith S. Trent, Robert V. Friedenberg
This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.This fourth edition o ...
Number of pages: 408 | Publication Date: 2000-01-18 | ISBN-13: 9780275964054

Hear O IsraelHear O Israel
Robert V Friedenberg
              Biblical passages indicate that as early as the return to Palestine from Babylon, Hebrew was no longer understood by the masses, which necessitated the use of vernacular translations to explain the Torah. Thus, the preaching tradition was well established in Judaism during the biblical period, predating Christianity, and l ...
Number of pages: 177 | Publication Date: 1989-04-01 | ISBN-13: 9780817304225

Political Campaign CommunicationPolitical Campaign Communication
by Judith S. Trent, Robert V. Friedenberg, Robert E. Denton Jr.
This eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns.The authors:incorporate examples from all levels—local, statewide, and national—to illustrate the communicative choices con ...
Number of pages: 384 | Publication Date: 2015-11-19 | ISBN-13: 9781442243347

The 2004 Presidential CampaignThe 2004 Presidential Campaign
Presidential campaigns are our national conversations—the widespread and complex communication of issues, images, social reality, and personas. In 2004, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the 2004 president ...
Number of pages: 376 | Publication Date: 2005-07-28 | ISBN-13: 9780742535718

Rhetorical Studies of National Political Debates--1996 (Praeger Series in Political Communication)Rhetorical Studies of National Political Debates--1996 (Praeger Series in Political Communication)
Robert V. Friedenberg
Seventeen of the most widely seen and heard speakers in history all have one thing in common: they were all seen and heard while engaged in national political debates as they sought the two highest offices Americans can bestow upon their countrymen. This book focuses on the most recent four of these individuals―Clinton, Dole, Gore, and Kemp―and ...
Number of pages: 120 | Publication Date: 1997-09-16 | ISBN-13: 9780275957384

Notable Speeches in Contemporary Presidential CampaignsNotable Speeches in Contemporary Presidential Campaigns
Robert V. Friedenberg
Though many studies of contemporary campaigns focus on brief political advertisements and the growing impact of technology on contemporary campaigns, the definitive statements of most candidates are still made in public addresses. Friedenberg examines the first public address made by an American presidential candidate on his own behalf. The circums ...
Number of pages: 280 | Publication Date: 2002-03-30 | ISBN-13: 9780275975739

The 2008 Presidential CampaignThe 2008 Presidential Campaign
Presidential campaigns are our national conversations_the widespread and complex communication of issues, images, social reality, and personas. In 2008, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s. Here, political communication specialists break down the historic 2008 pr ...
Number of pages: 320 | Publication Date: 2009-08-16 | ISBN-13: 9780742564350

Communication Consultants in Political CampaignsCommunication Consultants in Political Campaigns
Robert V. Friedenberg
We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George ...
Number of pages: 240 | Publication Date: 1997-10-28 | ISBN-13: 9780275952075

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