How to Change Things When Change Is Hard [ SWITCH
By: Chip Heath
Publication Date: 2010
Number of pages: ---
Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people have united both minds and, as a result, achieved dramatic results.
ISBN Directory © 2014-2017 Book Search and Price Comparison