How to Change Things When Change Is Hard [ SWITCH

Publication Date:

Number of pages: ---

ISBN-10: 0385528752

ISBN-13: 9780385528757

Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people have united both minds and, as a result, achieved dramatic results.

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