Handbook of Strategic Enrollment Management (Jossey-Bass Higher and Adult Education (Hardcover))
By: Don Hossler, Bob Bontrager
Publication Date: 2014-10-20
Number of pages: 656
Improve student enrollment outcomes and meet institutional goalsthrough the effective management of student enrollments.
Published with the American Association for CollegiateRegistrars and Admissions Officers (AACRAO), the Handbook ofStrategic Enrollment Management is the comprehensivetext on the policies, strategies, practices that shapepostsecondary enrollments. This volume combines relevant theoriesand research, with applied chapters on the management of officessuch as admissions, financial aid, and the registrar to provide acomprehensive guide to the complex world of Strategic EnrollmentManagement (SEM). SEM focuses on achieving enrollment goals, andsustaining institutional revenue and serving the needs of students.It provides insights into the ways SEM is practiced acrossfour-year institutions, community colleges, and professionalschools.
More than just an enhanced approach to admissions and financialaid, SEM examines the student's entire educational cycle. Fromentry through graduation, this volume helps SEM professionals andgraduate students interested in enrollment management to anticipatechange and balancing the goals of revenue, access, diversity, andprestige. The Handbook of Strategic EnrollmentManagement:Provides an overview of the thinking of leading practitionersthat comprise SEM organizations, including marketing, recruitment,and admissions; tuition pricing; financial aid; the registrar'srole, academic advising; and, retentionIncludes up-to-date research on current issues in SEM includingcollege choice, financial aid, student persistence, and theeffective use of technologyGuides readers creating strategic enrollment organizations thatfit the unique history, culture, and policy context of yourcampus
Strategic enrollment management has become one of the mostimportant administrative areas in postsecondary education, and itis being adopted in countries around the globe. The Handbook ofStrategic Enrollment Management is for anyone in enrollmentmanagement, admissions, financial aid, registration and records,orientation, marketing, and institutional research who wish toenhance the health and vitality of his or her institution. It isalso an excellent text for graduate programs in higher educationand student affairs.