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on political campaign strategy

The 48 Laws of PowerThe 48 Laws of Power
Robert Greene
The New York Times BestsellerAmoral, cunning, ruthless, and instructive, The 48 Laws of Power is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand ye ...
Number of pages: 452 | Publication Date: 2000-09-01 | ISBN-13: 9780140280197

The Political Campaign Desk ReferenceThe Political Campaign Desk Reference
Michael McNamara
Do builders construct buildings without a blueprint? Is it wise to go on a long road trip without mapping the route ahead of time? Campaign are no different - they need a plan to be successful. Used in campaigns and classrooms nationwide, The Political Campaign Desk Reference has become the guide that many campaign professionals use during every ...
Number of pages: 278 | Publication Date: 2012-05-24 | ISBN-13: 9781432787325

StrategyStrategy
Lawrence Freedman
Selected as a Financial Times Best Book of 2013In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives. The range of Freedman's ...
Number of pages: 768 | Publication Date: 2015-09-01 | ISBN-13: 9780190229238

The Victory LabThe Victory Lab
Sasha Issenberg
UPDATED FOR THE 2016 ELECTIONThe book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven orde ...
Number of pages: 416 | Publication Date: 2013-09-17 | ISBN-13: 9780307954800

The War RoomThe War Room
Warren Kinsella
The term war room, in political parlance, was coined by the team of U.S. strategists (specifically James Carville) who worked for Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategists and media officers work to counter attacks by opponents while gatheri ...
Number of pages: 304 | Publication Date: 2007-10-04 | ISBN-13: 9781550027464

Game of ThornsGame of Thorns
Doug Wead
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Number of pages: 416 | Publication Date: 2017-02-28 | ISBN-13: 9781478921424

Winning ElectionsWinning Elections
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry. ...
Number of pages: 688 | Publication Date: 2003-10-15 | ISBN-13: 9781590770269

The Art of Political ManipulationThe Art of Political Manipulation
William H. Riker
In twelve entertaining stories from history and current events, a noted political scientist and game theorist shows us how some of our heroes we as well as ordinary folk have manipulated their opponents in order to win political advantage.  The stories come from many times and places, because manipulation of people by other people is universal: fr ...
Number of pages: 153 | Publication Date: 1986-09-10 | ISBN-13: 9780300035926

Campaign CraftCampaign Craft
by Michael John Burton, Daniel M. Shea
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.• A complete chronology details the evolution of modern campaign management• Illustrations throughout the text help bring topics to life• Clear concept maps clarify various t ...
Number of pages: 250 | Publication Date: 2010-06-16 | ISBN-13: 9780313383434

The New Grand StrategyThe New Grand Strategy
by Mark Mykleby, Patrick Doherty, Joel Makower
The New Grand Strategy tells the story of a plan, born within the Pentagon, to recapture America’s greatness at home and abroad by elevating sustainability as our new strategic imperative. It aligns our enduring national interests of prosperity and security with a new framework that addresses pressing economic, social, and environmental issues at ...
Number of pages: 288 | Publication Date: 2016-06-14 | ISBN-13: 9781250072306

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