Related searches
on public relations
on public relations by indian authors
google public relations
on public relations management
on international public relations
to read public relations
public relations 2018

This Is How You PitchThis Is How You Pitch
Ed Zitron
So you want to work in PR? Does the idea of glamorous parties, open bars 
and rubbing elbows with the rich and famous sound like an exciting career 
for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk ...
Number of pages: 164 | Publication Date: 2013-10-20 | ISBN-13: 9780989608046

Public RelationsPublic Relations
by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice   Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes refere ...
Number of pages: 624 | Publication Date: 2014-03-28 | ISBN-13: 9780205960644

The New Rules of Marketing and PRThe New Rules of Marketing and PR
David Meerman Scott
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international b ...
Number of pages: 448 | Publication Date: 2017-07-31 | ISBN-13: 9781119362418

Public Relations CampaignsPublic Relations Campaigns
by Regina M. Luttrell, Luke W. Capizzo
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for ...
Number of pages: 304 | Publication Date: 2018-03-08 | ISBN-13: 9781506332512

Public RelationsPublic Relations
Tom Kelleher
Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard f ...
Number of pages: 456 | Publication Date: 2017-01-04 | ISBN-13: 9780190201470

Public Relations For DummiesPublic Relations For Dummies
by Eric Yaverbaum, Ilise Benun
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you c ...
Number of pages: 358 | Publication Date: 2006-05-30 | ISBN-13: 9780471772729

The Art & Craft of PRThe Art & Craft of PR
Sandra Stahl
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of ...
Number of pages: 128 | Publication Date: 2018-03-20 | ISBN-13: 9780999187104

Cutlip and Center's Effective Public Relations (11th Edition)Cutlip and Center's Effective Public Relations (11th Edition)
Glen M. Broom
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR. ...
Number of pages: 456 | Publication Date: 2012-07-02 | ISBN-13: 9780132669153

ISBN Directory © 2014-2019 Book Search and Price Comparison
IT Bookstore