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The Art & Craft of PRThe Art & Craft of PR
Sandra Stahl
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of ...
Number of pages: 128 | Publication Date: 2018-03-20 | ISBN-13: 9780999187104

This Is How You PitchThis Is How You Pitch
Ed Zitron
So you want to work in PR? Does the idea of glamorous parties, open bars 
and rubbing elbows with the rich and famous sound like an exciting career 
for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk ...
Number of pages: 164 | Publication Date: 2013-10-20 | ISBN-13: 9780989608046

The New Rules of Marketing and PRThe New Rules of Marketing and PR
David Meerman Scott
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international b ...
Number of pages: 448 | Publication Date: 2017-07-31 | ISBN-13: 9781119362418

Public RelationsPublic Relations
Tom Kelleher
Engagement. Conversation. Influence. Transparency. Trust. Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard f ...
Number of pages: 456 | Publication Date: 2017-01-04 | ISBN-13: 9780190201470

Cases in Public Relations StrategyCases in Public Relations Strategy
Cases in Public Relations Strategy, by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluatio ...
Number of pages: 216 | Publication Date: 2018-09-06 | ISBN-13: 9781506349152

Public RelationsPublic Relations
by Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice   Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes refere ...
Number of pages: 598 | Publication Date: 2014-03-28 | ISBN-13: 9780205960644

Public Relations CampaignsPublic Relations Campaigns
by Regina M. Luttrell, Luke W. Capizzo
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for ...
Number of pages: 304 | Publication Date: 2018-03-08 | ISBN-13: 9781506332512

Introduction to Strategic Public RelationsIntroduction to Strategic Public Relations
by Janis Teruggi Page, Lawrence J. Parnell
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. ...
Number of pages: 496 | Publication Date: 2018-01-17 | ISBN-13: 9781506358031

Public RelationsPublic Relations
Edward L. Bernays
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organiza ...
Number of pages: 384 | Publication Date: 2013-07-29 | ISBN-13: 9780806114576

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